This is a quick video outlining the difference between multi-channel and omni-channel retailing from the 2014 SXSW Presentation #WaveHarder - Gesture Control at Retail

Work Experience

VP, Commerce Strategy
Razorfish – Portland, OR - 6/15 TO PRESENT

Part of the global Commerce practice at Razorfish, I provide creative digital strategies which drive DTC, Retail and eCommerce for clients. Specializing in CPG, Footwear & Apparel and Global eRetail, I help integrate Razorfish's full suite of platform, creative and UX capabilities for commerce.

Group Director
R/GA – Portland, OR - 6/14 to 6/15

Group Director - Leading the global DTC (Direct To Consumer) Nike business for R/GA - This includes Nike.com, NIKEiD and Digital Retail.

Manage teams locally in Portland and NYC across digital commerce implementations, commerce platform optimization, APP development, and next-gen Seamless Retail.

Group Director Digitail®
Integer – Denver, CO -7/08 to 6/14

Global lead for Digital Retail + eCommerce, Digital Shopper Marketing and Promotions for Proctor & Gamble, Bissell and Adidas as part of Integer’s Digitail® group. Lead a cross-functional team responsible for development and execution of integrated omni-channel campaigns for brands. Responsible for digital integration with global eRetailers.

Interactive Brand Manager
Milesbrand – Denver, CO - 5/04 to 7/08

Brand Manager for national accounts, performing strategic planning, budget management, interactive, web, media, and project supervision. Internal Team Leader for Brand Managers and Coordinators, working with creative team, financial performance and vendor management. Team leader for development and integration of CRM and web-based inventory / sales systems for Milesbrand clients.

Partner | Interactive Director
Limelight Advertising Inc. – Denver, CO - 5/97 to 5/04

Responsible for strategic campaign development and implementation for interactive, web, and Media. Worked on B-to-B and retail brands in consumer products which included software, cosmetics, telecommunications, apparel, medical devices and OEM products.

Interactive Producer / Strategist
DNA Advertising – Denver, CO - 2/93 to 5/97

Check the box:

eCommerce / Mobile Shopping Expert
Digital / SEO / SEM / CRM integration
Strategic marketing and advertising
Experience across B2B and B2C in CPG, Software, Apparel and Professional Services
Budgeting / Measurement / ROI for Channel Marketing
Team building / management / training

Education:

B.S. Industrial Technology / Engineering
Arizona State University - 1992